Just when social sales and DTC brands seem to have a competitive edge in the cosmetics and personal care marketplace, the direct sales beauty maker opens an enormous shop called Studio 1886 in LA’s Koreatown.
Avon Products has come to an agreement with an activist investment group led by Barington Capital, which means the investors have a say in the appointment of an independent director to the Avon board.
This morning, Avon announced its acceptance of a $605m equity investment from Cerberus Capital Management that will help the direct-sales beauty company develop further internationally, deliver value to shareholders, and (for now) let the North American...
Avon has redesigned its e-commerce site, with the aim of improving support for its direct sales representatives, as well as improving consumer access the brands.
